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WE matter who is close to us and to our families. We wish to be close to us only reliable people who can be trusted.

    Наши люди WE:

  • Наш Человек стремится создавать то, что улучшает жизнь людей

  • Наш Человек в общении с окружением честен и справедлив, порядочен и верен

  • Вы доверяете ему и уверены в его искренности

  • Наш Человек живет полной жизнью: любимая семья, достойное окружение, любимое дело, интересное хобби

  • Наш Человек всегда идет вперед и развивается

  • Наш Человек неравнодушен и готов вместе с нами создавать добрые дела

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3 KIDS-AND-BABY APPAREL DESIGNERS ON THEIR WORK

09.01.2018

3 KIDS-AND-BABY APPAREL DESIGNERS ON THEIR WORK

Anel Raiym, 30 years old

From Astana, Karo Meli brand founder

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I was looking for myself and gave birth to the third child, when realized what my vocation is. Initially, I started making clothes for my daughter, then for friends; now I create clothing for everyone. It all began when I made two tulle skirts for my child and put their pix on Instagram. After that I was asked for tailored clothing. I couldn’t refuse. That was how Karo Meli appeared!

For four years I’ve been creating not kids-and-baby apparel only, but the adult garments made for children as well. My clothing is adapted for children so that the child can dress like a dad and a mother. It’s a fashion with individual peculiarities. Also, I design girls’ festive outfits. As for boys, we are launching a brand new line this year.

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While creating, we take into account convenience and the fabrics naturalness. The choice of fabric depends on the collection and the season, e.g. in the summertime clothes are usually made from cotton, tulle and other cloth.

Before sewing I always have an image of the tailored dress, then select a fabric that would suit a child. Some dresses still bear the names of their first owners.

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The prices are average and affordable. There’re luxury class dresses, yet they’re made to measure. The difference is in different quality fabrics.

I’m inspired by children!


Christina Zhukova, 24 years old

From Astana, Catreen Design brand founder

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We’ve been working in fashion for two years. We started with clutch bags and nationally ornamented bags, later we switched to natural fabrics. The first collection of Catreen Design was made of felt, while the second one was made of linen and cotton. We’ve withdrawn from national charm and now we tend to make Western models. The main idea is the eastern and western cultures fusion.

Fabrics are bought in Russia. Cotton is required to be in children's clothes, so that they had an air circulation. We also use flax in its various density and natural chiffon. For winter clothes we use cashmere and wool, and for outer clothing woolen cloth is used.

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We try to make apparels as comfortable as possible. Children mustn’t be hot or cold at all. Also, we take into account cut features. "Beauty requires sacrifice" principle is appropriate for adults, not for children. Therefore, practicality and convenience are put in the forefront. We introduce the corporate identity of the Catreen Design brand.

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The price policy is made up of expenses, work complexity and the material usage. Compared with other Astana designers, we offer affordable prices, for accessories especially.


Ekaterina Vasilenko, 30 years old

From Almaty, Kettybonanza brand founder

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We‘ve been on the market since June, 2015. I’ve always been dreaming of becoming a women’s clothing designer. After giving the birth to my daughter, I came to the idea of ​​creating the Family look direction in Kazakhstan. Family look is a trend, when both a mom and a daughter are dressed alike. All the girls want to look like their mothers, therefore, we created Kettybonanza conceptual brand.

Family look is great to attend wedding parties, there you can see millions of delighted glances admiring you! For children’s birthdays we naturally make similar dresses for mums and daughters and a similar accessory, a tie for example, for a daddy. It looks bright and stylish. Photo shoots with family members dressed alike are more elegant. Boys’ apparels are usually retailed.

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Kids-and-baby clothing requires natural fabrics only: light and flowing silk, Korean cotton, which is suitable for summer wear, and European fittings. A unique cutting technique’s applied, it allows to design a ready-made dress having few try-ons only. Thus, we are pleased to introduce our work to all Kazakhstani, not Almaty residents only.

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Our prices are affordable. For example, "Mom and Daughter" summer set costs from 15 000 tenge, while more elegant and expensive fabrics reach 60 000 tenge per set.

A great attention’s paid to the cotton lining. A top layer is free to be embroidered of any cloth you want, though the lining’s better to be cotton. Natural cotton doesn’t hinder children’s movements and guarantees comfort and convenience.

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